The company owes its beginning as a division of the cleaning sector of Marten srl, founded in vibo valentia in 1993. Fiorillo’s brother, very young, decided to invest in the cleaning sector and to believe in their dream: Fiorillo’s brand. The founders start to produce bleach, dishwashing, lye and denatured etyl alchool but they were planning to gain a footholdon in new markets.
In 2003 the factory moves to Maierato (vv), the new location allowed the enlargement of the products range and to satisfy a more and more demanding client. Thanks to a high structural ability and strong innovation in the production field, the company expanded towards new channels like the Large Scale Retailing. In the meantime, thanks to its qualified team, the company imports raw materials from world producers and obtains good results in the distribution of chemical products in the sector of swimming pools and water treatment.
Today the laudry and home care division becomes Fiorillo Detergenza srl. The comapny is located in the industrial area of Vibo Valentia and extends to 10000 Sq. m. Thanks to 25 years of experience, know how and strong strategical points, Fiorillo is able to shine in a market that is changing all the time. Today Fiorillo is dynamic and flexible, able to study and understand the consumer requirements. Fiorillo analyses the single behaviour, it aims to satisfy and improve customer loyalty.